HubSpot vs. Salesforce for Nonprofit Marketing: Is the “Usability Gap” Finally Gone?
For years, the choice for nonprofit marketers using Salesforce was a bit of a tug-of-war. On one side, you had the Salesforce Marketing Clouds (MCAE/Pardot or Engagement)—powerhouses of data, but often requiring a “pilot’s license” and a team of...
Nonprofit Donor Acquisition: 7-Step System to Diversify Your Donor Base
Struggling to find new donors? This 7-step nonprofit donor acquisition guide shows how to grow your supporter base and funding sustainably.
iMission Welcomes Senior Video Editor, Jenna Wilchinsky
Meet Jenna Wilchinsky, iMission’s new Senior Video Editor, expanding our creative capacity and elevating video storytelling for nonprofits.
Stepping Up Nonprofit Strategic Planning with Consulting Insights and Expertise
Strategic plans shape the future of a nonprofit—but too often, they’re built only on internal assumptions. When staff and board members rely solely on what they know and feel, the result can be a plan that lacks the sharp insights needed to succeed in a fast-changing...
School Tours that Drive Enrollment
School tours are more than just a walk through the hallways; they are a crucial first impression and an invaluable opportunity to showcase your school’s unique spirit, academic excellence, and community. For a prospective family, a well-executed tour can be the...
Connected TV (CTV) and Streaming Radio Advertising: A New Frontier in K‑12 School Recruitment
The race for the right students is more competitive than ever. For K-12 schools, attracting best-fit families goes far beyond the traditional open house or mailer. Today’s recruitment success depends on a sophisticated, multi-channel digital strategy—and two powerful...
Word-of-Mouth Marketing: 7 Ways Your School Community Can Help Boost Recruitment
Discover 7 effective word-of-mouth school marketing strategies to attract families and increase enrollment using your school!
Why Fundraising is Getting Harder (and How to Adapt)
You’re not imagining it – fundraising IS getting harder. But by integrating smart marketing & technology, your nonprofit can thrive!
5 Reasons Nonprofits Dismiss Salesforce – And Why They Need to Reconsider
For many nonprofits, the name Salesforce often sparks apprehension if not outright dismissal. It’s thought of as built for a different world, not quite “for us.” If you have dismissed the thought of bringing Salesforce into your organization, you’re...
Nonprofit Event Management in Salesforce
If your nonprofit is thinking about using Salesforce to manage events, this article is for you. Learn best practices and tips for success!
Storytelling in School Marketing: How to Reach Parents with Real Stories
When it comes to choosing a school, parents aren’t just looking at academics – they’re looking at community, culture, and ways their child will be seen and supported. And while test scores and program offerings matter, what truly builds trust and emotional...
Designing with Purpose: 6 Steps to a High-Impact Nonprofit Website
Understand the process of redesigning a website for your nonprofit and how to ensure the best process with your web design consultant.
Mastering GreatSchools: A Guide to Enhancing School Reputation
Learn how to use GreatSchools for school reputation management including how to improve profiles, engage reviews & build trust with families.
A Practical Guide to Creating Parent, Student, and Teacher Testimonials that Boost School Recruitment
When it comes to school recruitment, there’s nothing more powerful than recommendation or testimonial from someone a potential family trusts. That’s why spotlights and testimonials from parents, students, and teachers are such important tools in your school...
Mary DiPalermo Joins iMission as Copywriting Expert
Please welcome Mary DiPalermo to the iMission team! As a talented and experienced Copywriter, Mary helps our clients succeed!
Top Mistakes Schools Make on Their Recruitment Websites (and How to Fix Them)
Your school website is one of your most important recruitment tools—but too often, it doesn’t work as hard as it could. Families visit your website expecting clear information, easy next steps, and a real sense of what your school is all about. When your site falls...
Long-Term Donor Relationships: 10 Key Strategies to Keep Donors Giving
Retaining your nonprofit’s donors is MUCH more cost-effective than finding new ones. Here are 10 tips for long-term success:
iMission Welcomes Karyn Kingrey to the team
Karyn Kingrey is a talented web and graphic designer, joining the Mission team to support clients with web & graphic design and digital media.
Digital Marketing for Nonprofit Fundraising: A Holistic Approach
Digital marketing can supercharge your fundraising, boost understanding of your impact, and build trust among potential & current major donors. Learn more now.
Leveraging Niche.com: A Guide for K-12 Schools to Enhance Online Reputation
For K12 schools looking to recruit new students, managing your online reputation can be a challenge. Learn more now!
Top 5 Nonprofit LinkedIn Pages
To find out what sets the most successful nonprofit LinkedIn pages apart from the crowd, we look closely at a few great examples.
Beyond Graduation: Enhancing Alumni Engagement in Public Schools with Salesforce Education Cloud
Boost your school’s alumni engagement with Salesforce Education Cloud to enhance reputation, recruitment, and fundraising efforts.
Salesforce Education Cloud for K-12 Schools: Integrating PowerSchool and Beyond
Discover how integrating PowerSchool and Salesforce Education Cloud can enhance communication and improve student success.
Online Reviews & Reputation Management: A Critical Guide for Nonprofits
Do you know what your nonprofit’s online reputation is? Reviews and comments can make or break your brand. Learn more now!
9 Video Marketing Trends for Nonprofits
Video marketing is hot. Whether your goal is to engage communities, connect with new supporters, or increase traffic to your site, there are plenty of ways to make video marketing work harder for your nonprofit. Here’s a look at some notable marketing trends for 2025....
Transforming Wish Fulfillment: How Make-A-Wish New Jersey Optimized Their Fundraising and Data with Salesforce
A Salesforce For Nonprofits Case Study Each year, Make-A-Wish Foundation of America (MAW) grants thousands of wishes to critically ill children across the country, enriching their lives and giving them hope and strength in the face of unthinkable challenges. MAW does...
K-12 Magnet School Student Recruiting: A Case Study
Learn how a digital-first marketing approach helped 4 K-12 schools in the CREC system reach their student recruiting goals!
Sharing Solutions from the Environmental Defense Fund: CT Nonprofit Salesforce Users Group
You’re Invited 📩 Join us as we hear from Alyssa Buda, Senior Salesforce Admin at Environmental Defense Fund (EDF), who will share a case study on how to use the Experience Cloud and Salesforce screen flows to engage and connect. You’ll learn how the EDF uses...
Is Your School Being Held Back By Negative Online Reviews?
The power of online reviews: why schools should prioritize digital reputation management to create a positive first impression.
The Enrollment Cliff: A Looming Challenge for K-12 Schools in America
Is your K-12 school facing an “enrollment cliff” and you’re not sure how to address the challenge? You’re not alone!
Pride in Technology: Google Partner Panel
iMission was fortunate to take part in a recent Google Partner panel centering how best to serve the LGBTQ+ community. Learn more!
The Power of Planning: Why Schools Need a 12-Month Recruitment Marketing Calendar
To reach students for your school, you can’t just focus on the recruitment period – you need a 12-month marketing calendar to engage families all year.
Google Offers A $120,000 Grant To Nonprofits
Google offers a $120,000 grant to nonprofits. In this webinar you’ll learn how Google grants benefits your organization.
You’re Invited! June Salesforce User Group
You’re invited! Come one and all to the June 2024 Salesforce Users Group Get Together! Join us June 13 at the District in New Haven CT!
The Future of K-12 Recruitment: Using a CRM for Personalized Outreach at Scale
Discover how using a CRM and marketing automation can revolutionize K-12 recruitment – from personalization to making data-driven decisions.
Cracking the Enrollment Code: What Parents Really Look for in a School (And How to Showcase It)
What factors drive magnet and charter school choices? Learn what parents look for & how to showcase your school’s strengths.
Big Tech Seeks to Accelerate Nonprofits’ Use of Generative AI
Generative AI brings exciting new opportunities to improve, innovate, and transform the nonprofit sector. Yet, a recent Google survey found that although four in five nonprofit professionals think generative AI may be applicable to their work, nearly half said their...
Big Updates For Email in 2024: 3 Changes to Be Ready For
Gmail and Yahoo announced major changes to email deliverability, all of which took effect on February 1, 2024. Make sure your nonprofit is in compliance!
Welcome Pia Roeser to the iMission Team
Pia Roeser has joined iMission as a Salesforce Consultant, bringing nearly a decade of experience and expertise in helping nonprofits harness the power of Salesforce, as well as other specialized CRM and SaaS platforms.
Jessica Souza Joins the iMission Team!
Jessica Souza, a marketing professional with a background in Anthropology and International Affairs, has joined iMission Institute as a content creator. She specializes in crafting impactful narratives for nonprofits and socially conscious businesses to engage their audiences effectively.
Nonprofit Marketing: Integrating Your Automation Tools with Your CRM
Your CRM (or Customer Relationship Management tool) is the intelligent database at the heart of all your outreach efforts. It keeps records of all your contacts, which allows you to track each person’s engagement over time. To best connect with your...
5 Steps to Choosing a Nonprofit Marketing Automation Platform
Marketing automation platforms offer amazing capabilities for your nonprofit. They allow you to streamline your outreach and keep your audience engaged — all while limiting the demands on your staff. But if you’re shopping for software for the first time, you’re...
Shalyn Getz Joins the iMission Marketing Team
As the digital marketing world expands, so does the iMission team! We are excited to announce that Shalyn Getz has joined our team as our newest Marketing Manager and Content Creator! Shalyn comes to iMission with over a decade of experience in nonprofit digital...
Welcome iMission’s Newest Salesforce Consultant Valerie Achterhof
The iMission Salesforce team is growing! Please say hello and welcome to our new Salesforce consultant, Valerie Achterhof! Valerie supports nonprofits across the country in harnessing the power of Salesforce. She is a data, dashboard, and report-writing expert with a...
iMission Welcomes Sami Jo Artus to Our Marketing Team
iMission is pleased to share that Sami Jo Artus has joined our team as a Marketing Associate. Sami Jo Artus brings over ten years of experience in digital marketing and graphic design. She works with our clients to develop, launch, and implement digital marketing...
Digital Mapping: 5 Reasons Your Nonprofit Needs It
Digital Mapping helps nonprofits in five critical ways: fundraise, strategic planning, story telling, and mobilizing activists.
Marketing Automation for Nonprofits: The Strategy Behind the Technology
Walk through the strategy behind nonprofit marketing automation to help you turn a potential donor into an ambassador for your organization.
Marketing Automation & Salesforce NPSP: A Nonprofit Case Study
Learn how Salesforce and iMission empowered Keep America Beautiful’s digital marketing and leads management using marketing automation!
Salesforce Platform Empowers VITA (Volunteer Income Tax Assistance)
Learn How Salesforce and iMission were able to empower a CT-based nonprofit to deliver over $30 Million to low-income residents!
Bassett Healthcare Network: Transitioning from Raiser’s Edge Software to the Salesforce Platform
Bassett Healthcare recently completed a CRM transition from Raiser’s Edge to Salesforce working with iMission. Read our case study details!
iMission Institute Announces Promotion of Riley Cameron as Director of CRM Solutions
iMission Institute is happy to report the promotion of Riley Cameron to Director of CRM Services effective September 1, 2023. Learn more!
Migrating from Raiser’s Edge to SalesForce
More and more nonprofits are migrating from Raiser’s Edge to Salesforce. Set up your organization’s roadmap for success.
5 Tips for Nonprofits in 2022
Nonprofits: connect with the right people at the right time on LinkedIn! Find corporate & foundation partners, volunteers, advocates & donors.
3 Ways a Great Fundraising Appeal is Like a Powerful Sermon
Need help writing a great fundraising appeal? Read on for ways to help you think through the key elements and apply them to your org!
Importing Salesforce Data: Top Tools
Learn the basics of importing data into Salesforce for your nonprofit: different tools available, how to define your project and your data.
Nonprofit Fundraising Along The Generational Divide
What motivates donors to give? Each generation is shaped by their shared experiences. Learn how to tailor your nonprofit fundraising efforts!
Instagram Fundraising For Your Nonprofit
Interested in Instagram Fundraising but not sure where to start? We take you through the process of developing a fundraising strategy.
Did you know that Google offers a $120,000 grant to nonprofits?
It’s true! Using the grant your nonprofit can drive increased traffic to your site and build an engaged audience to help support your cause. What could your nonprofit do with $10,000 of free advertising every month? How many volunteers could you recruit? How many new...
Build a Nonprofit Website That Drives Results: Webinar
Your nonprofit’s website is the face your organization presents to the world. Learn how your website can become a more powerful force for fundraising, community engagement, and brand building. What you need to know to conceptualize a website design/redesign. How to...
Broadcast Texting For Your Nonprofit: 10 Tips For Success
Nonprofit broadcast texting is a powerful tool for engaging donors, volunteers, and clients. Unfortunately, many nonprofits are not harnessing texting power. The good news. Any nonprofit can get started quickly with texting. After all, you and most of your...
Donor Orientation Email Series: How To Guide
It’s fundraising season so here at iMission, we wanted to provide a quick and easy How-To Guide for you to get your donor orientation campaign off the ground. Let’s review the basics: what’s a donor orientation series? It’s a series of emails – possibly automated...